History Origins and early years Logo from 1969 to 2019īusinessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 20 by The NPD Group, a global information research company. It is the world's second largest toy maker in terms of revenue, after The Lego Group. Mattel consists of three business segments: North America, International and American Girl. Mattel has a presence in 35 countries and territories its products are sold in more than 150 countries. ( / m ə ˈ t ɛ l/ mə- TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and currently headquartered in El Segundo, California.
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